Mustafa El Rafey is the Founder & Managing Director of TransformHCM, an HR advisory practice focused on elevating Human Capital Management effectiveness and impact. Mustafa has over 33 years of experience in Sales, Marketing and General Management, Strategic and Operational HR, and Organization Transformation gained in regional and global leadership roles with world-class Consumer Goods, Retail, and E-commerce companies (Mars, Starbucks, QVC, Majid Al Futtaim). He has collaborated with Boards and senior executives to develop and deploy business strategies, organization transformations, and Human capital solutions that maximize workforce engagement and business performance.
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