Michael is a digital transformation thought leader with a focus on data and tech led stategies to maximize the effectiveness of organization's ad spend and integration of operations. He focuses on an integrated approach across disciplines such as Media Planning, Digital Marketing, eCommerce, Influencer Marketing, Data, Content, Ad Tech and CRM. He has built up his broad expertise from 35 years of leadership with blue chip companies (Procter & Gamble/ Coty/ Carlsberg Group) and with the biggest agency networks. Industry agnostic, with B2C and B2B background in Consumer, Retail and Luxury categories. State-of-the art knowledge in digital advertising and technology gained from his experience at Teads, the #1 digital video and on-line display marketplace worldwide, and in Carlsberg Group where he led data and ad tech operations.
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